Image has never been so important in the world of public relations
Its not just about getting the shot its also about dealing with people effectively.
There may only be a few seconds available to photograph heads of state, politicians, rock stars and engaging with them is a skill requiring considerable experience, respect and integrity.
Pr and corporate shoots require careful planning and attention to detail and a working knowledge of PR agencies, communications executives and picture editors.
Typical PR shoots would involve photographing visiting dignitaries, celebrity hospital visits, annual report board photographs, conference events and new appointments as well as local ministers attending community meetings.