A typical press/pr shoot would include up to an hour and a half on location including travel, photographing the principal and delivering images on CD within 24 hours and would cost £125.

Full day and half day rates are also available.

Image has never been so important in the world of public relations

Its not just about getting the shot its also about dealing with people effectively.

There may only be a few seconds available to photograph heads of state, politicians, rock stars and engaging with them is a skill requiring considerable experience, respect and integrity.

Pr and corporate shoots require careful planning and attention to detail and a working knowledge of PR agencies, communications executives and picture editors.

Typical PR shoots would involve photographing visiting dignitaries, celebrity hospital visits, annual report board photographs, conference events and new appointments as well as local ministers attending community meetings.